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We met with a building and construction learning provider who has been advertising with Hotcourses Group websites for over two years
'We ultimately started advertising across the Hotcourses network to generate a decent quality of national and regional student enquiries across the recognised trades e.g.plumbing. This Hotcourses continued to do on a month-by-month basis.'
Hotcourses introduces new pre-qualified leads to marketing partners. Over 70% of the leads Hotcourses sent had never previously been to the provider's website.
'Most of the applicants generated across the Hotcourses network are unique to us, we don't see them coming from any other source.'
The quality of these leads is demonstrated in the client's analytics, where they could see the average pages per visit from a Hotcourses referred learner is double that of other sources of traffic.
The time on site is also above average with potential students from Hotcourses engaging with their website for over 3 minutes.
Quality signals are good, but what about conversion?
Using Google Analytics the learning provider was able to see that an amazing 19% of Hotcourses referred traffic completed applications, compared to 15% from other sources.
'All-in-all the Hotcourses network has proved to be a valuable marketing partner and this will continue into 2016 and beyond.'
We're going to keep looking at what we do to make sure we keep sending the right traffic your way.